What electrical leads cost in 2026

Ask five electricians what a lead actually costs and you'll get five different numbers — because the price on the invoice and the price per job you actually win are rarely the same figure. Here's what the published 2026 data says electricians are paying on Angi, HomeAdvisor and Google, broken out by channel, plus where the numbers get too thin to trust.

Electrical is the cheapest trade in SearchLight's Local Services Ads data, and its average ticket is the smallest of the trades measured, so the gap between the lead price and the job is narrower than in HVAC.

What each channel actually charges

Where	Per lead	Who else gets it
Angi / HomeAdvisor Plus a membership of about $300 a year.	$18–70	Typically 3–8 contractors
Google Local Services Ads Measured, February 2026: 112 accounts.	~$39	Just you
Paid search estimate Be Seen, Contractors!: contractor cost per lead by trade (2026). Paid channels.	$35–120	Depends on the campaign

The agency rows are estimates, not datasets, and the sources disagree with each other. That is normal for lead pricing, and it is why the ranges are wide.

What a shared electrical lead costs per job won

Shared leads are reported to close at roughly 13 to 20 percent. At those rates a lead priced $18 to $70 works out to about $90 to $538 for each job you win. That is our arithmetic on two published ranges, not a measurement; contractors report worse. The number to compare across channels is this one, not the price on the lead.

What the jobs are worth

In SearchLight’s February 2026 data, electrical leads on Local Services Ads booked 43.4% of the time at an average tracked ticket of $1,434. “Booking” is a booked job, not a paid one.

Why the job behind the lead changes the number

The $1,434 average ticket SearchLight measured blends jobs with very different economics: a basic service call or troubleshooting visit sits well below that average, while a panel upgrade, an EV charger install, a generator installation or a rewire sits well above it, and each of those larger jobs typically involves permitting or inspection that a service call does not. A single cost-per-lead figure cannot tell you which of these a given inquiry is, which is why the trade page for electricians is one where the cost-per-booked-job math (see how much a lead is worth) matters more than the sticker price on the lead itself. No source we read breaks Local Services Ads pricing out by these job categories, residential or commercial, so treat this as a reasoning framework rather than a set of figures.

What we couldn’t find

None of the sources we read published a Thumbtack price for electrical, so we left it out rather than guess. If you pay for Thumbtack, the price shown in your own account is the real figure for your market.

Common questions

Published 2026 figures put an Angi or HomeAdvisor electrical lead at $18 to $70, and a Google Local Services Ads lead at about $39. These come from third-party sources, several of them agency estimates, and vary a lot by market and season.

Usually not. Most guides report a lead going to three to eight contractors at once. At the reported shared close rate of 13 to 20 percent, a $18 to $70 lead works out to roughly $90 to $538 per job won. That is arithmetic on published ranges, not a measurement.

Free comes first: a complete Google Business Profile and a steady flow of recent reviews. Of the paid options, published figures put Google Local Services Ads below the marketplaces per lead, and those leads are exclusive to you, though setup needs a license check, insurance and a background check. Compare channels by cost per job won, not cost per lead.

Where ProLicensed fits

We build you a website that asks a customer the questions you'd ask — photos, address, urgency, what's actually wrong — so you get the details of a job you can price, instead of a voicemail you return blind. $99/month flat, every inquiry yours alone, cancel any month.

What it won't do is create demand that isn't there or send you leads. If nobody in your area knows your business exists, start with your Google Business Profile and your reviews — they're free and we don't get paid for them.

See your site freeNo card required

Sources

SearchLight Digital: Google Local Service Ads cost per lead by trade (2026)A dataset: February 2026, 888 home service contractors, $6.72 million of Local Services Ads spend. Figures are before dispute credits.
The Valley Marketing Group: Angi leads cost per lead for contractors (2026)An agency article. Its per-trade Angi ranges are figures it attributes to other publishers, not its own measurements.
Housecall Pro: HomeAdvisor vs. Angi comparison (2026)Written by a vendor of field-service software. Its close-rate and contract-term figures are ones it attributes to LeadTruffle.
Be Seen, Contractors!: contractor cost per lead by trade (2026)An agency's estimates for paid channels, described by the agency as a sanity check rather than a quote.

These are published third-party figures, not ProLicensed measurements, and prices change often — check them before you budget against them. Last checked September 2026.

Other trades

Plumbing HVAC Roofing General contracting